Why Doesn’t Anyone Want To Buy Twitter?

Twitter Inc.’s long struggle to define itself goes hand in hand with its recent inability to grow beyond its active but hard to grasp subcommunities. The mix of content, curation, humor, self-promotion and invective confounds its product teams, leaders and investors.

Now that Salesforce has pulled out, it seems no one wants to buy Twitter. Facebook and Google are out, so are Verizon and Apple. Likewise, Disney.

Maybe someone will be prepared to cough up the $US15 billion or so needed to buy Twitter — after the stock dropped 5 per cent following Salesforce’s withdrawal — but that’s looking increasingly unlikely.

It sounds like Disney was pretty close to pulling the trigger on this deal, though. The media giant had hired two investment banks to evaluate potential deals and had meeting with Twitter, but ultimately the issues Twitter faces with online abuse as well as the cost put Disney off. Even though Twitter continues to lose money, it’s still valued at about $12 billion.

Twitter has historically avoided implementing any major changes that would stem the tide of abuse that many of its users face on a daily basis. The company has seemed paralyzed, clinging to concepts of completely free speech hardcoded into its founding ethos, unable to actually find a solutions when it did make attempts to change, and always wary of making any major changes for fear that it may inhibit growth. Ironically, that fear of inhibiting growth may actually be the thing that stops Twitter growing at all, as companies looking from the outside in continue to see an increasingly unattractive prospect.





The author Charitz

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